ABOUT ME

I am a business leader that has guided organizations toward successful outcomes within the outdoor and active lifestyle industry with hands on experience in the USA, European, and Asian markets. 
 
Let me guide you to your next great thing. 
 
Mike Wallenfels
Principal and Founder

I first cut my teeth working retail at Sport Chalet and specialty outdoor retailer Adventure 16 while attending college at San Diego State University. My retail sales experience grew into a guiding and buying role at Adventure 16 where I managed OTB and sales performance for a diverse range of categories. 

 

I moved into the brand side of the table when I became National Sales Manager for Sierra Designs from 1991 to 1993 where I managed an established sales team. While Sierra Designs was best known for their heritage products, they quickly became a leader in Tents and Sleeping Bags during my years there. 

 

In 1993, I left Sierra Designs to co-found Mountain Hardwear, a high end outdoor apparel and equipment brand, where I primarily drove their distribution strategy, sales structure, and product positioning that helped build revenue to over $35 million before merging with Columbia Sportswear in 2003. I remained at Mountain Hardwear after the acquisition as VP Sales and Marketing for 2 years and then President of Mountain Hardwear and Montrail for 4+ years. I worked to guide their rapid expansion into global markets, new product categories, brand marketing, and direct retail that grew sales to over $100 million globally by 2009. 

In 2009, I stepped away from Mountain Hardwear to work for private equity partners (VMG and Portfolio Logic) to turn around Timbuk2 Designs ​as its CEO. This required a fresh team, new channel and product strategies, and revitalized leadership that delivered greater than 50% growth over a 3 year period. Timbuk2 gave me hands on experience in eCommerce, direct retail expansion, mass customization, and corporate sales along with channel experience in Bike, Consumer Electronics, Mass, and Dept Stores. 

TESTIMONIAL

"Mike worked for me for many years as VP of Sales and Marketing at Mountain Hardwear, then succeeded me as President. He is a goal driven leader, with strong tenacity, and also a detail orientation sometime lacking in CEO's. I offer only the highest praise for his work."

Jack Gilbert
Retired founder and President of Mountain Hardwear, current board member of Simm's Flyfishing and Jetboil
TESTIMONIAL

 

"Mike is a fantastic CEO. While at Timbuk2, he revamped the wholesale market, successfully led a new retail and online strategy, drove profitability and top line growth." 

Scott Elaine Case

Investment Advisor at Next World Group, former Timbuk2 Director and Partner at VMG

Mike Wallenfels

email: mike@outdoorpursuitsconsulting.com

Phone: 510-435-5754