Guided Clients

 

Starting in August of 2014, OPC has had the privilege to work with some diverse and interesting brands with a variety of needs and channels. See below a selection of brands and projects completed or in progress. 

Boombotix - Ultra Portable Clip On Speakers
 

Guiding and advisor role working with VC group, CEO, and Founder to develop CE and active lifestyle channel strategy, positioning, and ongoing execution against revenue plans. Provided direction on sales structure, key accounts recommendations, distributors, and advice on hiring, structure, and goal planning.

 

Relationship: ongoing

 

See them at: Boombotix

Bear Valley Mountain Cooperative - To Purchase and Improve Bear Valley Mountain Resort

Guided project and advisory role working with Board of Directors to create and execute marketing and communications campaign for community based organization that raised funds for the purchase of Bear Valley Mountain Resort in the Central Sierra. Included were web site development, PR, Social Campaigns, Branding, and email communication to grow membership. Achieved over $2 million in funding and membership goal of 900 members.

 

Relationship: Completed December 2015 

 

See them at: Bear Valley Mountain Cooperative 

d.light Designs - empowering lives through affordable solar lighting

Guiding and advisor role working with CEO and senior team to develop plan for USA sales for products designed to bring reliable light and power to people without it. Working to create recommendations for go to market, positioning, and product alignment to compliment their established success in the developing world.

 

Relationship: Completed September 2014

 

See them at: d.lightdesigns 

 
Solid Gold Pet - A pioneer of natural, holistic animal nutrition since 1974

Guided a multi month project working with PE owners and CEO to develop on-line channel strategy for new web site, on-line retailer growth, digital marketing, and development of internal staff to manage key channel partners. Worked directly with equity owners, CEO, and Senior leadership to coordinate comprehensive strategy for this dynamic and growing channel. Developed market analysis, key account planning, retailer meetings, and ongoing roadmap for revenue growth. 

 

Relationship: Ongoing

 

See them at: Solid Gold Pet

Mike Wallenfels

email: mike@outdoorpursuitsconsulting.com

Phone: 510-435-5754