SALES AND SALES LEADERSHIP
Structure, management, strategy, and channel expansion
OPC has extensive experience in selecting and developing effective sales teams from start up to global go-to-market execution with prior experience and directly responsible for sales and sales organizations in diverse channels of distribution including outdoor specialty, sporting goods (TSA, Dick's), travel, consumer electronics (Apple, Best Buy, Dell), on-line (Amazon, eBags), and department stores (Nordstrom, Macy's).
Senior Team Management
Product line management
Specialty/Direct brand retail
International business development
Mergers and acquisitions
Investor and public relations
"Mike is a strong leader and manager of teams who can drive a complex business forward. Mike is a great strategic leader who is able to provide clear strategic vision, prioritize initiatives and ensure his team has the resources to deliver on goals. Mike’s people skills are invaluable and allow him to build strong teams and client relationships that can accomplish a lot under his leadership and guidance."
BRAND MANAGEMENT AND MARKETING
Partner selection, media strategy, and brand development
OPC has managed marketing teams, plans, and budgets to deliver effective awareness campaigns over diverse mediums. Our focus is to work with creative teams or external partners to develop an effective marketing message that is unified globally. OPC can help to select the right partners or work with your existing team to develop strategies for product marketing, brand marketing, PR, social media, on-line marketing, print, or event based programs for wholesale or direct ecommerce.
Vice President of Uniqlo Global E-Commerce, former VP Direct Channels at Timbuk2
Partner selection, market development, and managment
OPC has worked with various structures for international sales including licensee, distributor, and direct subsidiary with extensive experience in global partner selection and integration/transition of brands into new ways of doing business.
For European or Asia based brands who look to enter the USA market, OPC has extensive knowledge of the USA market to help you get established from distribution plans to personnel and partner selection.
ECOMMERCE AND DIRECT RETAIL
Platform and partner selection, optimization, and multi-channel retail strategy
Ecommerce - OPC has worked with brands to develop multi-channel ecommerce strategies that include direct ecommerce that can optimize sales to other retail partners including Amazon and numerous ecommerce retailers. We are very familiar with pricing sensitivities inherent in this channel and can help you develop brand right policies.
Direct Retail - OPC has experience creating branded retail strategies in the USA and other global markets from concept to roll out included wholly owned and franchise stores. We can help your team create a retail strategy from financial modeling to partner selection and site selection.
Product strategy, process, and supply chain
OPC understands the needs for strong go-to-market planning for apparel, equipment, and accessories. From product teams and first line plan to prototype review and final go-to-market planning. Our focus is to understand the market through research, identify opportunities, and develop actionable outcomes that enhance sales and market visibility.